Who is the Brand Ambassador of Free Fire?
Garena Free Fire is a popular battle royale game with a huge active user base. The game strategically collaborates with celebrities, musicians, and sports icons to expand its brand presence. Each time the game chooses a new ambassador, it comes with new content and characters to make the game engaging for the players. For premium Free Fire features, you can join FF Advance Server. Free Fire has partnered up with a bunch of different celebrities over the years and here is a list of all the Free Fire ambassadors in chronological order.
List of Free Fire Ambassadors
DJ Alok (2019)
In 2019, Free Fire collaborated with DJ Alok and made him their ambassador. He is a Brazilian DJ and music producer Alok Petrillo, known as DJ Alok. He is the most influential and popular personality in Brazil and has gained international fame with a song called ‘Hear Me Now’. This partnership resulted in the addition of a new in-game character, Alok who possesses Drop the Beat ability, healing teammates and boosting movement. Choosing DJ Alok as a brand ambassador greatly increased the popularity of Free Fire in Brazil.
KSHMR (2020)
KSHMR or Niles Hollowell-Dhar is an American Indian DJ, record producer, and musician. He is famous for mixing Indian musical elements with electronic dance music. His character K or Captain Booyah is one of the most loved characters and has the Master of All ability which helps players maximize Energy Points (EP) and convert them into Health Points (HP).
Hrithik Roshan (2020)
In September 2020 Free Fire partnered up with an Indian celebrity for the first time. Bollywood movies star Hrithik Roshan became the ambassador of Free Fire and a character was introduced in the game. Jai, a famous character, is a SWAT commander with the Raging Reload ability. His skill is to reload a part of the magazine automatically after each takedown. The local representation was loved by Indian players and the game became a major force in the country’s growing esports industry.
Joe Taslim (2020)
Free Fire introduced a new character named Jota after making Joe Taslim their new ambassador. Joe Taslim is an Indonesian actor and martial artist, renowned for his roles in action films like The Raid and Mortal Kombat. This collaboration particularly resonated with the Southeast Asian players. His character has the Sustained Raids ability and instantly restores HP upon using a shotgun or a submachine gun to kill the enemies.
Christiano Ronaldo (2020)
One of the biggest collaborations in Free Fire’s history was with a renowned footballer Christiano Ronaldo in December 2020. His character Chrono has the Time Turner ability and creates a protective force field that protects the players by blocking the damage. This collaboration brought millions of football fans to Free Fire.
Son Tung M-TP (2021)
In early 2021, Son Tung M-TP, a Vietnamese pop star became a Free Fire ambassador. His character is named Skyler and is a superstar with the Riptide Rhythm ability. He can destroy gloo walls and restore HP at the same time.
Other Ambassadors in 2021
The following are the Free Fire ambassadors in the year 2021;
- Dimitri Vegas & Like Mike brought music-themed events.
- Mohamed Ramadan is an Egyptian singer and actor with a character in Free Fire named Maro.
- Anitta is a Brazilian pop star with the character A-Patroa in Free Fire.
BTS (2022)
In 2022, Free Fire partnered with the K-pop supergroup BTS and introduced exclusive new content, themed events, and other elements that attracted K-pop fans to the game. It featured unique skins inspired by each member of BTS.
Justin Bieber (2022)
Free Fire announced Justin Bieber as their new ambassador for their 5th anniversary. This collaboration resulted in a new in-game character and an exclusive in-game performance of Justin Bieber’s song ‘Beautiful Love’.
MS Dhoni (2023)
MS Dhoni was appointed as a new ambassador for Free Fire India in 2023. Garena promised an exclusive Indian version of the game with a new character Thala representing Dhoni’s leadership and skills.
Other Indian Ambassadors
Free Fire also partnered with the following Indian sports legends;
- Saina Nehwal
- Sunil Chhetri
- Leander Paes
- Rahul Chaudhary
Read More On Free Fire
Final Words
In short, Free Fire has collaborated with global celebrities and it has helped shape the game’s identity as culturally diverse. These collaborations have not only helped bring new and engaging content to the game but also created a deeper connection between the fans and their favorite celebrities in their favorite game.
